Corporate Logo Symbolism

[Celtaur]

A list of corporate logo symbols, and their potential hidden meanings.

I thought it would be interesting to start with one of the most well known corporate logo's as well as one of the most ancient symbols in our culture, Apple.

Apple, the symbol of the forbidden fruit, knowledge and The Fall, of course the ancient symbol referring to the beginning of humanity, or at least humanities knowledge and free will. What I also find interesting is Apple's obsessive copyrights on iEverything - iTunes, iPod, iPhone, iPad, iCloud, etc., and the i symbolic of the false self - the ego, the separation of the true Self from the One source, again referencing the apple in the story of Adam and Eve's fall through temptation. All those little mindless gadgets are awfully tempting to the masses aren't they?

The leaf also resembles an eye (i). Ironically people are more connected in an illusionary way, addicted to their communications (transfer of knowledge) tapping into gadgets, yet in such a separate way from authentic, human connection.



How ironic it should be one of the most dominant symbols in our culture in this day and age of apocalyptic predictions. It seems the symbol comes full circle.



It will be interesting to develop a listing of corporate logo symbolism.

[litewave]

You articulated very well what came to my mind these days as I was musing about Apple. Now it seems as if Steve Jobs' death has underlined the death connotations of the Fall ("If you eat from the tree of knowledge you will surely die", as is written in Genesis). I don't really know much about Steve Jobs but he was known to be a rather aggressive person, which fits into this symbolic picture of the separation of ego from God.

I think the story of the Fall doesn't have a simple interpretation. On the one hand, there must be some separation, or differentiation, of the individual being from the undifferentiated oneness, the source of all, in order for consciousness (knowledge) to arise... I guess there is nothing to be conscious of in the state of undifferentiated oneness... But on the other hand, excessive and persistent separation of the individuality impoverishes it and ultimately separates it not only from the source and environment but also disintegrates it within into smaller parts until nothing remains and consciousness ceases again.

[Celtaur]

As Far as I know Steve Jobs was a Buddhist. I'm not a fan of Apple, I'm not a fan of their corporate business practices. I really dislike jobs sent overseas to China to have slaves work away in communes at minimal pay, while products are overpriced putting billions in profits in the pockets of the top few at these corps. Sad. However, corporate disagreements aside for a moment, I feel bad for anyone who has passed away, and especially by suffering from a terrible sickness. I do also feel bad for anyone who suffers just to get by in foreign countries because of consumerism in the west, and corporate greed.

Here's an image to be on the Cover of the New Yorker



In terms of the symbolism of Apple and the Biblical story, I keep thinking of the common phrase, "The apple doesn't fall far from the tree."

[Celtaur]

iPhone = Eye Phone = Illuminati Phone and Siri spelled backwards is Iris which means Eye. We're Watching You.

The first mac sold for $666.66

In Mythology, the bitten Apple is all about Deception and the Fall. Could it be that those who demonstrate relentless allegiance, the way apple fans do, are demonstrating the same behavioral attitude the myths speak to about hidden deception?'

Also the Apple Logo is often shown Illuminated in the dark.